In our Kickstarter project description, we wrote:
New approaches to computer science education are under active development. The College Board plans to introduce a new AP course and exam (CS Principles) in the next few years. Google recently launched a portal for Exploring Computational Thinking resources. Many people — and businesses — recognize the importance of computer science education.
But none of these people have cartoons.
We’re here to fill that lonely void with professional, CC-licensed illustrations.
There’s also a much longer blog post that gives more history and context.